Name: Jim Resnowski

Role: Principal UX Designer

Fave Hobby: Travel (check out his passport from 1980!)

TripCase was one of the first apps on the iPhone in 2007/2008. Not much had changed within TripCase since then so we definitely go in thinking we want to refresh things both visually and in terms of usability. Our goal from the beginning is to re-imagine the product and basically set us up for the future. This means developing a new architecture that takes advantage of new design paradigms – things like slide-out navigation and a new icon system. We really want to simplify the app. For example, we know there are a few features and tools not being used with any frequency so we re-think those and de-clutter the app so it’s clean and fresh.

2. What inspires you when you’re designing?

Well, I travel a lot. So much of what’s in the app is based on personal experience – what I like to see in an app like this that makes the process of travel more intuitive, simpler. We also take into account a user’s path while in the app, that’s what drives a lot of the defaults in the design. We recognize travelers have different needs at different points within a trip so we create two views – a timeline view and an action view. The Timeline View is the master itinerary in chronological order – a bird’s eye view of the entire trip. The Action View is a snap shot of what comes next in the trip, plus any action items or alerts. Overall, we make sure everything is cleanly formatted and that the traveler accesses the right info at the right time.

3. Blue is a major player. How’d you land on this particular color?

The de-saturated blue you see throughout the app helps bring a user’s trip details to the forefront. The muted color doesn’t take away from what’s really important to the user: information. Along that same line of thinking, we choose bright colors – red or brown for instance – for action items and notes that require attention. We use these sparingly and only in situations that need “calling out.” So, if your flight is delayed you’ll see a red notification in the Action View of your itinerary.

4. Bottom line, what can a user expect from the new TripCase?

Data is definitely the focus of the new TripCase. We make it easy for users to see their trip info and do things like access the app one-handed while running through an airport. Not that you’re always running one-handed through an airport, but there are occasions… When you open the app right off the bat you’re taken to the most relevant and timely info about your trip so you can see what comes next and become aware of any trip updates that impact your plans.

5. Talk us through the new logo mark and app icon.

The TripCase logo mark symbolizes “the place” where you store and manage all of your travel details. Sort of like what Flicker is to photos or Paprika is to recipes. TripCase is the place for your trip details. Along those same lines, the app icon is easily identifiable and represents the idea of the old briefcase or satchel that used to contain all of a traveler’s printed trip documents. The app icon bag is something everyone can identify with yet it’s different for everyone too. For the business traveler it might be a briefcase, for the leisure traveler maybe it’s a messenger bag.

6. What about the new TripCase makes you want come to work in the morning?

I like that this is just the beginning. It’s the foundation for what TripCase will eventually become. A lot of work goes into creating an app like this, and it sets the stage for new items that will bring the traveler even more and more relevant data they can use to make travel easier.