Recently I had the privilege of observing a usability study where research professionals took corporate travel managers through TripCase enhancements that our product team is developing. Did you know we have a team dedicated to building TripCase functionality that also makes life easier for travel agencies, corporations, airlines, hotels and other connected travel partners? When I observed, we studied how corporations use TripCase to manage their company travel programs and communicate with their travelers. After crashing the Sabre Usability(UX) Lab for a few hours, I walked away with a few discoveries worth sharing.
Top 5 Myths Of TripCase Usability Testing
1. TripCase users can read our minds.
What’s the magic math that allows trip details to stay updated in a traveler’s TripCase account no matter how many times the itinerary changes? What? You mean you don’t know the technical algorithms that make our itinerary sync ability so successful? Don’t sweat it. Most users don’t know the ins and outs of TripCase, and that’s why we do these studies. Our users help us take a step back and see our new developments from a fresh perspective. Sometimes their feedback requires us to make changes to our designs, but if those changes make your TripCase experience more intuitive, we’re happy to do it!
2. Corporate Travel Managers play a small role in business traveler behaviors.
Business travelers out there, take heed. Your company travel program is very complex. From negotiating hotel rates, to ensuring all travelers are safe during a world event, travel managers play a huge role in keeping a travel program running smoothly. The insights they will gain from our new TripCase enhancements paired with their authority in a company’s travel program can ultimately take your business travel experience to a whole new level. Sitting in that observation chair and listening to the tasks and responsibilities expected from a travel manager, I realized these individuals are “kind of a big deal.”
3. Unveiling a new design is the best part of the development process.
Checking out new product screens on my computer or cell phone is exciting, but watching as real users see our latest designs for the first time is EVEN MORE EXCITING. After all, it’s our users who keep TripCase at the top of the app stores.
4. Usability professionals are in a world all their own.
Sure you have to be analytical, detail-oriented and tech savvy to be a UX research professional. However, research analysts are all different.
In the lab I met the brains behind this whole testing process. What a fun group! When we weren’t talking about the insights we gained from the tests, we were talking about the hottest social spots in the Dallas area. Besides having cool jobs, this team seemed to master the art of office lighting, high-tech gadgets, and snack foods!
5. TripCase coordinates Usability tests once a year.
Actually, the TripCase Crew coordinates these live labs every time there are large enhancements in the works that require changes to the product interface. These changes can slightly or significantly alter what users see on their desktop or mobile device. So believe it or not, TripCase coordinates these testing sessions at least a few times each year. We even sometimes recruit users from within the Tripfeed in the TripCase app!